Ali Silao's profile

Kwentong Barbero



In the Philippines, you can tell how good a barber is not only for his haircutting skills, but also the way he tells stories. So when BBDO Guerrero needed new talent, we decided we weren't looking for typical creatives. We were really looking for great storytellers. That's why we came up with BBDO Barbero.

We fashioned hairstyles inspired by distinct traits of advertising creatives, each bearing quirky names such as the 'Gupit Moses', 'Short Crop-y', and 'Boombilya'. To launch the campaign, we released a series of posts on independent creative groups on Facewbook. To add more appeal, each post was designed liket he stylized posters commonly found in local barbershops.

Once in www.mangguerrero.com, we asked budding creatives to channel their inner barberos and craft origin stories for any one of the 14 hairstyles. Additionally, we asked them to submit 3 of their best creative work to give us a glimpse of their style.



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CREDITS
Client: BBDO Guerrero
Agency:  BBDO Guerrero
CCO: David Guerrero
Creative Director: Ali Silao
Art Directors: Gab Bernal, Jax Guillen, Sean Sonsona, Elaine de la Cruz
Copywriters: Gio Gamban, Niño Gonzalez, Dino Robles
Illustrators: Sean Sonsona, Elaine de la Cruz
Digital Experience Manager: Oleg de Leon
Developers: Marcus Ramos, Ernest Pascual 
Final Art: Jax Guillen, Gab Bernal
Kwentong Barbero
Published:

Kwentong Barbero

Now you can get a job just by telling tall tales. 2019 • Creative Direction / Copywriting

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